A working session to pressure-test NJT MedTech's positioning before we build the brand around it. Answer as Nic would say it out loud — not how it should sound on a website.
What are they actually afraid of when entering ANZ?
What does a win look like for them, in their words?
What are they actually afraid of when scaling here?
What does a win look like for them, in their words?
Tell me about a deal or door that opened specifically because of your clinical background — not just your network or sales chops.
Even one specific moment is worth more than a general claim.
Tell me about a moment your government affairs / procurement navigation experience saved or won a deal that a purely clinical or purely sales person would have lost.
Have you ever been in a room where you could tell you were the only person who could speak to both the clinical team AND the finance/procurement team? What happened?
What's the most common reason you've seen a genuinely good medtech product fail to land in ANZ?
Pick the words that sound like Nic at his best (select as many as fit):
Pick the words NJT should NEVER sound like:
Anything else about how Nic actually talks (in emails, on calls, on stage) that the brand should capture?
How much does this sound like something Nic would actually say or believe?
What's wrong with it, or what would you change?
Is there a sharper true story or line already in his head that beats this one?
In three years, what's the one thing you want NJT MedTech to be known for in the ANZ medtech industry?
Anything else — gut feelings, things competitors get wrong, things you're worried the brand hasn't captured yet?
Submitted — thanks, Nic.